A latest or most popular business management theory almost never passes the reality tests of an entrepreneurial setting. Why you should learn from a “tale” of the elephant.
During a recent conversation on how best to manage the promotional aspect of my new business book, my friend Steve burst out the phrase “It’s all in the execution!”
While this was a familiar sounding concept in creating a business, I was surprised to find myself much less enthusiastic to embrace it as THE most important doctrine of business management than I used to. It was both a bit alarming and intriguing… Have I lost the zeal for excellence in business management? Or have I been toiling so much in running real businesses that I no longer subscribe to any which way the current management theory wind blows?
I think the truth lies somewhere in the middle, as with everything in life; a realization of the type that most things in life lie somewhere along a spectrum. Business is a part of life and so it is no exception.
